About Us
Trixcell was established in 2007 and was the first to introduce the concept of mobile magic, ushering in a new class of mobile entertainment. Our goal is simple – bring people together through magic that is exciting, fun, and accessible to everyone.
Our products, developed in-house, blend sophistication with simplicity. Employing clever secrets and elements of trickery, they still remain focused on enabling every user to perform spectacular magic tricks any place, any time, with no need for the skills of a professional magician. During development we also place great emphasis on extraordinary graphics and creativity, making it impossible to remain indifferent when watching the magic occur.
Unlike other types of mobile entertainment, such as mobile games, whether played in solitude or with distant players, magic tricks on the mobile create real and immediate interaction between people and place the user at the center of attention. They are also perfect for casual use, since performance takes just a few minutes.
Shadow Magicians
In order to enrich our collection of ideas, infuse fresh creativity, and make sure our products are as exciting as they can be, we have searched worldwide and carefully assembled a group of inventors of professional close-up magic and illusions. These members, some of whom serve as magic consultants in cinematic productions and to leading TV shows, are bound in a unique agreement with the company.
Lead by Menny Lindenfeld, Trixcell's co-founder and himself a producer of professional magic, the group regularly convenes for online discussions and occasionally meets face to face. These brain storming sessions are one of our major driving forces.
The group has been collectively dubbed "Shadow Magicians" because their identity, for obvious reasons, remains obscured. And no, you cannot find these guys in the phone directory...
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